The Sandwich I didn’t Have

I’ll get straight to the point: The Smilin’ Moose Deli doesn’t carry the Dinner Roll any more and someone has some ‘spanin to do.

When I stopped by their Colorado Blvd location this past Saturday, I was fully prepared to buy TWO sandwiches – one of which was going to be the Dinner Roll, which is kind of like a French Dip, but with Turkey.  I’m a big fan of au-jus.  But then confusion started to set in: It wasn’t on the menu posted above the order counter.  I slowly realized that it had been taken off of the menu.

But then a ray of hope.  It was on the paper menu that was taped down to on the counter.  Maybe there was an oversight when they printed their menus?  I ask the cashier and he tells me that the paper menus are old and they don’t have it anymore.  A managerial type-guy chimes in from the kitchen that they no longer carry the au-jus, therefore rendering the Dinner Roll obsolete.

Wha?  They can’t carry a few cans of au-jus to keep us loyal Dinner Roll fans happy?

Truth be told, I like the Dinner Roll for a few reasons:

  1. I like au-jus.
  2. My dogs like a little au-jus sprinkled over their food as a special treat and I always bring home the left over au-jus for them.
  3. I like to say “au jus”

The curious part of all this is that when I interviewed Smilin’ Moose Deli founder and owner a couple months ago, I mentioned how much I liked the Dinner Roll.  At that time, he didn’t mention that the Dinner Roll was no longer on the menu or even on the chopping block.  Was I mislead?  Was important information kept from me?  Kevin wouldn’t do that to the Turkey Sandwich Report… would he?

Has the Smilin’ Moose Deli been living a lie?  Kevin, tell me that’s not true.

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Smiling Moose Deli Rolls Out the Red Carpet for the Turkey Sandwich Report

Being a Turkey Sandwich “insider” has its perks.  For example, on a fairly regular basis, I’m invited to power lunches with some of the movers and shakers of the sandwich and/or deli industry.  This past week, the guys at Smiling Moose Deli, invited me to stop by their Colorado Blvd store for a few sandwiches and a chat.

Big props to these guys – they know how to treat a VIP such as yours truly.  First of all, they had a rock start parking space waiting for me – which is a big deal at this location.  (take note of the silver Camry on the right)

Secondly, the brought out not one, not two, but THREE Turkey Sandwiches for me to sample.

Overall, it was a great meeting with Kevin and Kevin at Smiling Moose.  Here’s what I learned:

1. The quality of Turkey is predicated on how many Turkey parts are used in making the meat.  Smiling Moose uses three part Turkey whereas some of those OTHER sandwich chains use 8 or 9 part Turkey.  That sounds disgusting.

2. Smiling Moose has a Turkey Philly Cheesesteak and it’s pretty damn tasty.

3. Turkey Sandwiches make up 70% of sales at deli/sandwich shops.  That’s a big number, but a guy who owns a chain of sandwich shops told me this, so I know it’s true.

Here’s my part of my chat with Kevin and Kevin from Smiling Moose Deli.