Reader Mail: No Love for Turkey Sandwiches in The Lou?

I am originally from the St. Louis area.  I grew up there, but I last lived there in the Summer of 2000 – so it’s been a while.

My best friend in the whole wide world, Pat Murphy (who still lives in St. Louis) left me a message this week and asked, “Why I aren’t you giving St. Louis any “Turkey Sandwich Report Love”?

Great question, Pat.

Here’s the reason:  Back in the day, when I lived in St. Louis, there was a place called “St. Louis Bread Company.”  They were a nice little business and expanded across the St. Louis metropolitan area.  They even opened up a store down in Cape Girardeau, MO.  Bread was their name, but sandwiches was their game – and maybe their soup in a bread bowl.  But for me, it was their TURKEY Sandwiches.

Fast forward a couple years.  As I traveled the country, I started to see sandwich shops called PANERA Bread popping up all over the place.

Panera Bread?  It looked like St. Louis Bread Company.  It smelled like St. Louis Louis Bread Company?  It tasted like St. Louis Bread Company? What the hell is going on here?

I’ll tell you what’s going on here.  St. Louis Bread Company expanded.  But when they expanded, they pussed out and changed their name because the name of the city (St. Louis) could have potentially been polarizing to mainstream America.

So, to answer Pat’s question directly: I’m bitter about Panera Bread.  Their name was ST. LOUIS BREAD COMPANY.  And if they don’t have the balls to name all of their stores that, then it shames ALL of the Turkey Sandwiches that come out of the City of St. Louis.

What?  You don’t think that’s fair?  I really don’t give a shit.  I’ll change my opinion when the Panera Bread down the street from me sacks up and rightfully changes their name back to St. Louis Bread Company.

2 thoughts on “Reader Mail: No Love for Turkey Sandwiches in The Lou?

  1. I thought Tom Fisher was your best friend. In fact, if you didn’t have a shotgun wedding in Vegas, wasn’t he going to be your best man?

  2. Your Turkey Sandwich Report is hella funny!! Especially the one about no love for St. Louis Turkey Sandwiches.

    I found this uh…article, while looking for a new “St. Louis Bread Company” location recently opened in Soulard. I couldn’t find the address because.. silly me, I wasn’t looking under the name Panera Bread!

    I loved the fact that we had a restaurant lending authenticity to our fair city. St. Louis needs all the love & publicity it can get! I remember back in the day as a bank teller taking their STLBreadCo’s deposits from the people who owned it, they would give us bread… super nice!

    When I travel the country and see a Panera Bread Co. With St. Louis pride, I want to tell all the patrons eating their lunches what I know about the company. I want them to know who they are, and where they came from, and I want to scream… I KNOW WHO YOU ARE AND I KNOW WHAT YOU DO … YOU ARE ST. LOUIS BREAD CO!! The only reason I don’t is because I am afraid I will be taken away in an unflattering white suit and committed to the funny farm!! So I just eat my lunch with mixed emotions of food delight and my desire to fight for my St. Louis pride in silence.. besides, I can’t talk with my mouth full!

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