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The good people at Which Wich make good sandwiches. And now they’re doing more good. Which Wich is donating $.50 to Children’s Medical for every view of this video through Dec 2.
So, watch it and grab a Which while you’re out shopping during the holidays.
Big News, Turkey Sandwich fans:
Our friends at Which Wich have stepped up and are supporting our SXSWi Lunch. Here are the up-to-the-minute details:
- Go to Which Wich on Sunday, March 13 – HIGH NOON
- Order a sandwich
- Give them the secret code: Serious About Toasting
- Get a free 20oz drink and chips
- Easy as that.
I’ll see all you Turkey Sandwich Nerds there!
Big news: The Turkey Sandwich Report will be at SXSW Interactive next weekend. And since everyone else has a party, we will too – but ours will be a lunch.
If you’re going to be in Austin, you should join us. Here is the link on Plancast: http://plancast.com/p/4ad4 (not linked because WordPress is acting weird)
Sunday, March 13th, Noon
Which Wich – 259 W. 3rd Street (seriously, it’s just a few blocks from the Convention Center)
My quest for Turkey Sandwiches led me to an extremely tough decision yesterday and I think this is a lesson that everyone can learn from.
While strolling through the “U district” in Seattle yesterday, I became hungry and in need of a Turkey Sandwich. There were plenty of options including some of the usual suspects like Jimmy John’s and Quizno’s. But I can eat their shit any day of the week. I wanted something different. I could have easily picked up a sandwich at Big Time Brewery where I drank four beers. I could have stopped in to Norm’s to see what they had on the menu.
I also could have tried a place called Davinci Subs. I was hungry and this was a big decision. In fact, I was so hungry that I could not afford to waste my time and money on a shitty sandwich. For 20 minutes, I paced in front of Davinci Subs waiting for some kind of sign to give me the go-ahead to walk in and order a Turkey Sandwich. It never happened. I never got that sign.
So I walked across the street and went to Which Wich.
And you know what? I enjoyed the shit out of that Pastrami Turkey Sandwich.
I realize that I have a certain responsibility to you, the readers of the Turkey Sandwich Report. I know that it’s my job to get out there and explore new and exotic Turkey Sandwiches. But yesterday it was about “ME” and I ordered that Turkey Sandwich for ME.
You might be asking “What’s the lesson here? The lesson is that this blog isn’t all about you. It’s about me and my Turkey Sandwiches. And sometimes I’m not in the mood to eat a shitty Turkey Sandwich so you can read something new on your lunch break. That’s all. If you don’t like it, go find a different Turkey Sandwich blog. I dare you.
I’ve had a roller coaster relationship with Which Wich:
FIRST: I had my first Which Wich in Austin, TX about two years ago. I loved it, mostly because of all the choices of how to build my perfect Turkey Sandwich.
THEN: I started talking up Which Wich to anyone who would listen. Friends, co-workers, my family and to you my Turkey Sandwich Report readers. Which Wich was big shit IMHO at that time.
THEN: Mrs. Turkey Sandwich pointed out that Which Wich’s Turkey kind of sucked. She was right. I’m ok with processed Turkey, but this shit was uber-processed and I couldn’t get past it. No more Which Wich for the the Father of the Turkey Sandwich.
THEN: Jeff Sinelli, the Founder of Which Wich told me that the Turkey was going to change and that was good.
NOW: They finally changed the Turkey, but more importantly – they also offer Turkey Pastrami – and it’s good shit.
My Turkey Sandwich there yesterday was pretty damn good. Here’s what I put on it:
MEAT CHOICE: Turkey Pastramo
CHEESE: Pepper Jack
VEGGIES: Lettuce, Pepperoncini, Bell Peppers,
OILS & SPICES: Oregano, Salt, Pepper
Take it from a professional and get this sandwich next time you’re at Which Wich. And don’t get cocky and think that you can change one ingredient/topping here or there. You’re not as experienced as me and you need to do it exactly as I do.
It’s been a while since I’ve stopped by and saw my friends at Which Wich. I kinda gave up on them for a while because I didn’t like their Turkey. It was just kind of shitty. But, I held out hope that I would get new and improved Which Wich experience for a couple reasons:
- About a year ago, I talked to Jeff Sinelli, the guy that started Which Wich, I just straight-up told him that the Turkey had to improve. He agreed and told me it would.
- I heard that they changed the menu. I know this because Jeff also asked me if there was anything I wanted to see on the menu. I didn’t respond because this guy doesn’t just give out FREE sandwich advice. I am a highly paid Sandwich Consultant and I would ruin my business if I just started whoring myself out to people in exchange for a free bag of chips.
So, here’s the deal: Which has indeed changed the menu:
- They have some new spreads and sauces: A1, Pesto and Ketchup
- The Giardiniera is now called “Hot Pepper Mix” for whatever reason.
- They now offer Avocado
- SPAM is now on the menu. Yeah, they have SPAMwiches.
- The Turkey does seem to be of higher quality.
- But the big news is that they now offer PASTRAMI TURKEY – which is a personal fave. I’m a BIG Pastrami Turkey guy.
Change has come to Which Wich. And it’s a good kind of change, so good job, Jeff.
But, I’m not going to sit here and just kiss Which Wich ass. They put mushrooms on my Turkey Sandwich, which is completely unacceptable. Even worse, this was a to-go order and I didn’t realize this until I was already in my car and down the street.
Did I take it back? You bet your ass I took that Turkey Sandwich back.
Getting my Turkey Sandwich toasted the right way has been what some might call a “hot button” lately. I want my Turkey Sandwich toasted the right way, is that too much ask?
My latest issue is with Which Wich. I stopped by there a couple days ago and got two sandwiches: one to eat there and one for later. The bread on the sandwich was toasted just fine, but the Turkey was cold and it just didn’t feel right.
Now, some of you might say, “I like it that way. I like the hot side hot and the cold side cold!” But I don’t think there are too many of you out there, or the Mc DLT would still be around. Check out Jason Alexander pimping Mickey D’s.
Here’s my advice to Which Wich: Offer double toasting. That way, people can get the inside of the sandwich a little warmer, if they so desire.
How big of a deal in the world of Turkey Sandwiches am I? Such a big deal that when I request the presence of a certain hot shot owner of a chain of sandwich shots at a meeting, I get it. I also order off the menu.
Today, I spoke with Jeff Sinelli, who is the Founder of Which Wich. I wanted to speak with him because we will both be speaking at the upcoming Word of Mouth Marketing Association Summit in Vegas. I wanted to see if Jeff would be interested in getting a beer and a Turkey Sandwich and talk some shop. He’s on a tight schedule as any sandwich entrepreneur would be, but he’s going to carve out some time for me.
I’m calling this meeting “The Turkey Sandwich Summit”. It’s kind of like Reagan/Gorbachev in ’86 – two world powers getting together and discussing important stuff.
More details to come, but needless to say – this summit is going to shape how Turkey Sandwiches are prepared and eaten for years to come.
BTW, I did have a Turkey Sandwich from Which Wich today. I went with the “Thank You Turkey. Nice sandwich. One side had a little too much cranberry and they forgot my lettuce, but overall, a solid Turkey Sandwich.
So far so good on the Turkey Sandwich Marathon. I had a Turkey Bacon Wrap from neighboring Blake Street Tavern to get this party started. I would have taken a picture, but I was too fucking hungry to mess around with that shit. I think I’m going with Schlotzsky’s tonight for dinner.
And, breaking news – Which Wich has opened a store in The ‘Tone (San Antonio for those of you who haven’t lived there). Click here for more details.
As many of you know, Mrs. Turkey Sandwich and I went to visit some friends in Texas for the Labor Day weekend. I also took advantage of this time and played a tennis tournament in Austin.
Although I may have gotten my ass beat on the tennis court, I did whip some ass of my own at Which Wich. Check out this Turkey Sandwich masterpiece: Pretty ballsy to go cole slaw, horseradish AND BBQ, huh? But that’s what I do. I push the Turkey Sanwich envelope.